Bang & Olufsen launches limited-edition collection celebrating the Lunar New Year 2023
In celebration of the Lunar New Year 2023, Bang & Olufsen is pleased to announce a limited-edition collection inspired by the classic colors and elements of the ancient Silk Road in China. The Lunar New Year limited-edition collection includes five iconic Bang & Olufsen products: the Beoplay A9 home speaker, Beolit 20 portable speaker, Beosound A1 portable speaker, Beoplay H95 headphones and Beoplay EX true wireless active noise canceling earphones.
The Silk Road spanned more than 6000 kilometers, and played a central role in facilitating economic, cultural and political interactions between East and West for more than 2000 years. The significance of The Silk Road as a piece of history is still recognised today. "Bang & Olufsen has always been committed to exploring the boundaries of Eastern and Western cultures. We draw inspiration from the legendary Silk Road and have integrated ancient oriental charm into the design of this collection", says Leon Tang, Marketing Director of Bang & Olufsen Greater China.
Bang & Olufsen is collaborating with Chinese musicians Lumi Liu, Matt Lv and Corsak Hu to create unique content that celebrates the collection as well as Eastern culture and traditions within their communities and beyond. The Lunar New Year provides a beautiful moment for exchanging blessings, and Bang & Olufsen’s aim with the limited-edition collection is to celebrate the coming together of friends, families and loved ones.
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